Fashion is GREAT
Location: London, United Kingdom and Istanbul, Turkey | Website: www.greatbritaincampaign.com
Fashion is GREAT Istanbul was a four day event series in partnership with the British Consulate-General Istanbul, UK Trade and Investment and Harvey Nichols showcasing independent British fashion designers as a part of a global campaign celebrating British fashion talent.
The initiative curated, developed and executed a 400 attendee runway show in a purpose built marquee at Kanyon Shopping Center followed by an after party at Harvey Nichols. A media and retailer preview took place at the British Consulate-General and the event series concluded with the selected fashion designers collections being available for purchase at Harvey Nichols.
The GREAT Britain campaign showcases the best of what the nation has to offer to inspire the world and encourage people to visit, do business, invest and study in the UK. It is the Government’s most ambitious international promotional campaign ever, uniting the efforts of the public and private sector to generate jobs and growth for Britain. The campaign has already secured confirmed economic returns of £3.4bn for the UK.