Its on US
The project entailed creating fashion merchandise for the national movement to end sexual assault “It’s On US” launched by Barack Obama, the 44th President of the United States and Joe Biden, the 47th Vice President of the United States.
Kerry managed the project from client co-ordination with the design and manufacturing teams from concept to distribution; curating the style range and budget suitable for the target demographic. The team implemented merchandise eCommerce to integrate into the campaigns existing website and consulted on outreach partners to increase distribution channels.
Almost 300,000 people have taken a stand against sexual violence by taking the It’s On Us pledge. The campaign has received support from Lady Gaga, Zoe Saldana, Nina Dobrev, Matt McGorry, Jon Hamm, Kerry Washington, Questlove, and Rose Byrne.